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Spring Hills Branding Team Wins Two American Graphic Design Awards Through GDUSA

November 25, 2020 | News, Videos

A Chat With Krystal Pratt

Spring Hills is the proud recipient of two American Graphic Design Awards through GDUSA. We recently had the pleasure of speaking with Krystal Pratt. Krystal is the Brand and Art Director for Spring Hills. With over 13 years of experience in creative direction, brand identity, 360 marketing campaigns, digital and social media marketing, website development and photography, she has been working to implement new, creative and strategic ideas to elevate the Spring Hills brand.

Be sure to check out her interview!

The Spring Hills Difference

Spring Hills’ dedication to quality goes far beyond the care we give our residents. It is at the heart of everything we do, down to the meaning of our colors. The associates we hire, in every part of our business, at every level, are responsible for creating an environment of success. Whether it is a successful recovery to return home from post acute care, a renewed sense of independence for our home care clients, a feeling of community and engagement for our assisted living residents, the peace of mind we give the families of our memory care residents or the ability to grow as a professional, Spring Hills has created a strong support system that breeds success.

Hiring the right team, is where it begins.  Inspiring them to want more and nurturing their abilities means we will accomplish goals and exceed expectations. Today, we are proud to say that a team effort of innovative art direction by Krystal Pratt, Brand and Art Director, creative collaboration with Taylor Romano, Brand and Communications Manager and the positive leadership of Christina O’Leary Everett, VP of Branding and Media has resulted in the Spring Hills Branding Team being the proud recipients of two American Graphic Design Awards for their submissions of the Spring Hills Comprehensive Cardiac Program brochure and  the Spring Hills Company Newsletter, Quarter 3, The C.A.R.E Standard.

“I am so proud to be working with such a talented and dedicated team” says Christina O’Leary Everett, VP of Branding and Media. “Their passion is built into everything they do and I think that I can say this for the team, we feel honored to have been chosen for this year’s award, in the middle of a pandemic, that highlights exciting new programs that will make a difference in the future of healthcare” she added.

The Awards

The awards were granted to the  submissions of the Spring Hills Comprehensive Cardiac Program brochure and  the Spring Hills Company Newsletter, Quarter 3, The C.A.R.E Standard. The Spring Hills Comprehensive Cardiac Program brochure was entered in the ‘Brochures + Collateral’ category and the Spring Hills Company Newsletter, Quarter 3, The C.A.R.E Standard, was entered under the ‘Newsletter’ category of the contest.

Of the 10,000 submissions to the contest, awards are presented to the top 10 percent of submissions. This means the designs for these pieces are in the top percentile for the nationwide contest. The team is beyond excited to have received these accolades and is excited to continue to refresh and enhance the Spring Hills brand.

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The Spring Hills Associate Newsletter for the 3rd Quarter, The C.A.R.E Standard, is the first newsletter that was refreshed by the Branding Team. The newsletter was designed to reflect the quality that Spring Hills provides, while keeping an elegant and sophisticated feel throughout. Aside from the design, the newsletter was designed to be digitally interactive to enhance the user experience.

Newsletter
Spring Hills_GDUSA Awards_October 2020_Comprehensive Cardiac Program

The Spring Hills Comprehensive Cardiac Program brochure was designed following the official launch of the Comprehensive Cardiac Program at Spring Hills. Through use of infographics, imagery and white space, the brochure works to present valuable cardiac program information in a visually stimulating way while presenting the content clearly and concisely to the reader.

Brochure

About the GD USA Design Awards Contest 2020

For nearly 60 years — since 1963— Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals.

GDUSA covers news, people, project, trends, technology, products and services. The GDUSA  has several national design competitions that culminate in Annuals showcasing the best in Graphic Design, Inhouse Design, Web Design, Package Design, Healthcare Design, and Digital Design.The main office is located on Fifth Avenue in Manhattan NYC.

Cardiac Award Mockup
Newsletter Award Mockup
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