In today’s world, if a company is not active on social media, they are dying. With that said, social media is a great way to remain connected and communicate with companies even further and have new people within the organization hear your concerns or requests. When discussing the impact of social media on consumers’ ability to trust you, sources say that, “These interactions help build brand trust and a form a community around your brand.” When considering care for your loved one, a great way to know if you can trust them is to look into their social media presence and see how active it is.
Accommodating to Your Loved One’s Needs
With regards to senior living especially, the ability to accommodate the needs of your loved one is vital in building trust with the company. When deciding whether or not you can trust them, questions regarding how they were during the sales process and tours as well as the overall atmosphere and energy of the seniors already in the building should be very vigilant in your mind. The Disability Rights Education & Defense Fund discusses the importance of making accommodating needs by saying, “Some people who have one or more physical, sensory, intellectual or cognitive disabilities or conditions, including older persons, may require specific accommodations in order to ensure that healthcare and preventive services are appropriate and effective.”